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Move over coconut water! New drink tapped from MAPLE trees promises to be the next big health beverage

By maggiemay at March 27, 2014, 8:28 a.m., 26243 hits

PUBLISHED: 11:02 EST, 26 March 2014

A new contender is about to hit the crowded consumer drinks market and it hopes to knock Coconut water off its top spot as the delicious and nutritious beverage of choice for health fanatics.

It may seem odd, but although Vertical Water is tapped from maple trees, it's actually nothing like maple syrup, says its maker.

It's simply a subtly sweet, naturally filtered water which is packed with calcium, potassium, magnesium and manganese, minerals which help maintain healthy blood sugar levels and are good for the heart and kidneys. And it contains just 30 calories - that's half a carton of Vita Coco.

The water collected from the maple trees travels vertically, thus the name, up from soil and through the trunk, collecting a trace of sugar and various minerals and electrolytes along the way.

The result is a naturally filtered drink which contains calcium, potassium, magnesium and manganese, minerals which help maintain healthy blood sugar levels and are good for the heart and kidneys.

Vertical water was first developed by Cornell University a few years ago and in taste tests conducted by the lab team, the drink performed better than coconut water.

And it's good for American forests too. Paolo Cugnasca, managing director of Feronia Forests in New York, which bottles the water, explains that only one per cent of the state's trees are currently being tapped. ‘That’s amazing untapped potential,' he says.

Production of the water, according to the brand, is also helping to protect New York's forests because it provides owners an alternative way to make money without having to chop down trees.

CEO of Kiki Maple Water, a competing brand, spoke to BEVNET about his hopes for the product. ‘Maple sap itself, it could go as big as coconut water quite easily. The potential is there and maybe even bigger’, he said.

Thanks to a good deal of hype about its hydrating health benefits, a league of celebrity followers and a big endorsement from Rihanna, Coconut Water was a huge hit when it emerged a few years ago.

It boasts a number of enzymes which help detoxify the body, as well as being rich in potassium and a good source of electrolytes.

'It hydrates me just as much as regular water so it really started to affect my diet and the way my body was shaping up,' Rihanna said of the drink.

It's too soon to tell how many devotees Vertical Water will attract, but it might pique the interest of maple syrup fans, including Naomi Campbell, who says she adds it to water with cayenne pepper and lemon juice when she's dieting.

The drink will hit major stores around the U.S. at the beginning of next month.

Read more:
Vertical Water :: 100% Pure Maple Water
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— Last Edited by Dixie at 2014-03-27 08:33:32 —

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