With the holiday season in full swing, just for fun, we’re excited to share some holiday cheer and insights from a recent study that was conducted by Innerbody Research, revealing some of the most festive and Grinchiest states in the U.S. during the Christmas Holiday Season!
Santa’s Coming, Are You Ready… or Not? 🎅
Even though close to 40% of Americans report a decline in mood during the winter, in which the cold, dark weather plays a significant role, approximately 91% of the residents living across the nation are planning to celebrate the Holiday Season this year, including Christmas.
For the 4th year in a row, West Virginia was ranked 1st, Utah placed 2nd, and South Dakota came in at 3rd, topping the nice list as the most festive states this year! Meanwhile, on the other end of the scope, D.C. ranked 51st, New York placed 50th, and Hawaii came in at 49th, landing on the not-so-festive Grinchie side.
What’s Hot This Christmas? 🎁
Not “Mistletoe”. The classic holiday tradition of hanging “Mistletoe” shot straight to the top of the least popular list of search topics this year. On the other hand, for the second consecutive year, Santa hats are the most searched holiday item in the country.
Four states across the U.S. — Illinois, Maine, Michigan, and Washington — were particularly eager to find the perfect Advent calendars this year.
While Oklahoma and Utah aren’t the Grinchiest states, they sure love the Grinch!
Those who live in Pennsylvania appear to love Rudolph the red-nosed reindeer, and those living in Tennessee will be happily joining them in any of the reindeer games.
Ugly Christmas sweaters appear to be losing popularity, unless you live in North Dakota, where they are still searching for that perfect piece of festive attire.
Elf on the Shelf is becoming more popular after several years of decline.
Christmas drinks came in at 10th place, which may be due to younger generations not having much interest in alcoholic cocktails.
Although a major holiday tradition, gift exchanges landed in the top 10 least popular searches. However, some related topics like “white elephant” and “secret Santa” still did well in several states.
A Few More Fun Findings
- Materialism trending downward? Although most Americans (56%) say they expect to spend “about the same” as last year during the holidays, topics that you might assume would be popular — Christmas presents, decorations, lights, and gift exchanges — seem to be further from mind this year.
- Though New York tried a little bit harder to get into the holiday spirit this year, it’s still one of the Grinchiest locations in the U.S.
- Whether it’s Washington state or Washington, D.C., neither place is brimming with holiday cheer this year.
- According to these results, the inland states are more festive than the other regions across the nation.
Methodology
Innerbody Research utilized Google Trends search data to assess which U.S. states were the most and least festive about celebrating Christmas, as well as the most popular aspects of the Christmas season across the country. Then, they combined the interest scores from all of these popular Christmastime topics to identify which states were the most and least festive
To see how your state or favorite holiday item ranked, click here to see the full report.
This article was created at the WHN News Desk in collaboration with Eric Rodriguez, who is the Co-founder and CEO of Innerbody Research.
As with anything you read on the internet, this article should not be construed as medical advice; please talk to your doctor or primary care provider before changing your wellness routine. WHN neither agrees nor disagrees with any of the materials posted. This article is not intended to provide a medical diagnosis, recommendation, treatment, or endorsement. Additionally, it is not intended to malign any religion, ethnic group, club, organization, company, individual, or anyone or anything. These statements have not been evaluated by the Food and Drug Administration.
